The FA24 launch was focused on bringing Athletes* to the energetic world of running & innovation by creating a sensorial retail experience centered on the energy of Pegasus 41 and powered by the community. I led the design & execution of Nike’s Soho door implementing this creative expression across 3 floors within an equally energetic timeline. The space included moments bold brand expression, product innovation, customization, visual merchandising and a coffee bar to power-up and connect.